THE WINNING MIND is Seb Coe’s highly personal account which gives true insight into how success can be achieved.

From a childhood amidst the steel mills of Yorkshire to Olympic glory and beyond, Sebastian Coe has always known how to capitalise on the moments which separate winners from losers.

Great leadership is also about seizing the moment and doing the right thing at the right time.

The daily challenges, hard graft, meticulous planning, small wins and frequent set-backs are all critical steps which take you closer to a winning position and your ultimate goal.

THE WINNING MIND combines inspirational leadership, self-development, popular business and biography that will help nurture the qualities needed to achieve your full potential.

Sebastian Coe is a winner. His record as a sporting champion and world-record holder in middle-distance running speaks for itself, and earned him four Olympic medals during a glittering career.

He is also a renaissance man of our times, as his record of achieving success in many different areas of life shows. Sebastian Coe, now Lord Coe of Ranmore, has been a politician, a business leader and the inspirational figurehead of the successful 2012 Olympic bid.

He is a life peer, a Knight Commander of the Order of the British Empire and is Vice President of the International Association of Athletics Federations. Sebastian Coe has the passion, determination, focus, dedication and self-belief that mark him out as a true champion.